Getting past that is more about user engagement. My For You page now shows me a diverse collection of creators in all sorts of places, which suggests that the filter is now probably more of a quality catch that boosts you to the ~600 view mark. But they’ve also objectively been among the best videos we’ve made. Yes, some of our best-performing videos have featured our female coworkers, Tesla Cybertruck footage, and a montage of celebrities. TikTok has been exposed for asking its human moderators to discriminate in the past… could it have worked these preferences into machine vision?įrom our observations, automated vision doesn't play a huge role anymore (at least in the United States).
#Tiktok on off free#
A real-life representation.Īs the theory goes, the AI has learned over time that humans like “attractive” and “familiar” things, so it boosts videos with “attractive” and “familiar” people but holds back videos that could be “undesirable.” The latter piece is a serious concern to both aspiring creators and free speech. People have hypothesized that TikTok’s filter may do more than catch copyrighted content – it may determine which videos go viral. Most social media platforms try to catch graphic or copyrighted content with an automated filter. Artificial intelligence watches videos and decides your fate Read More: Our top 6 tips for going viral on TikTok in your first month. Here are the main theories and our takeaways for each. However, understanding the quality of different algorithm theories can help good content run further. No amount of tricks will help if your videos don’t resonate with people. The only way to build an audience on TikTok is with legitimately funny, relatable, impressive, and/or informative content. We got almost 10% of those views in the first week.Ī quick disclaimer: there’s no standalone hack for going viral. Our account has grown to have nearly 17,000 followers and 162,000 likes.
I’ll explain the top five algorithm theories and how they’ve applied to us.Īt Kapwing, in our year of using TikTok as a business, we’ve seen and tested lots of these theories. In our three months using TikTok, we grew over 10k followers and 150k likes.
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